interactive ad agency
Buyers Pull for Advanced Ads Despite Canoe Pullback - Broadcasting & Cable
Buyers Pull for Advanced Ads Despite Canoe Pullback Broadcasting & Cable By Jon Lafayette -- Broadcasting & Cable, 2/22/2012 8:13:09 PM While Canoe Ventures' decision to leave the interactive advertising business is a setback, media buyers say advanced advertising will flow without it. Advanced advertising has been moving ... Cable cos. shut down interactive ad venture |
Advertisers No Longer Seek Advertising Agencies, Reports AgencyFinder.com - Bradenton Herald
Advertisers No Longer Seek Advertising Agencies, Reports AgencyFinder.com Bradenton Herald "Over the years, 'ad agency' and 'advertising agency' have morphed to become marcom, integrated marketing communications, digital, interactive, experiential, shopper, crowd-sourcing, social media and more, all contributed by well-intended individuals ... |
Orlando Interactive Digital Agency Xcellimark Named as One of the Top 30 Link ... - Houston Chronicle
Orlando Interactive Digital Agency Xcellimark Named as One of the Top 30 Link ... Houston Chronicle Top SEOs recognizes Orlando Interactive Digital Agency Xcellimark as one of the top link building firms for the month of February 2012. Award-winning Orlando interactive digital agency, Xcellimark was recognized for the 14th time in a row by Top SEOs ... |
Zeta Interactive Launches Zeta Mail 6, An Integrated Messaging Platform Across ... - Sacramento Bee
Zeta Interactive Launches Zeta Mail 6, An Integrated Messaging Platform Across ... Sacramento Bee 22, 2012 -- /PRNewswire/ -- Zeta Interactive, a leading full-service digital marketing agency, today announced the launch of Zeta Mail 6, the agency's latest release of its best-of-breed email platform that will now enable marketers to also manage ... |
Six Digital Industry Leaders Join Forces to Create the First Digital Content ... - MarketWatch (press release)
Six Digital Industry Leaders Join Forces to Create the First Digital Content ... MarketWatch (press release) 22, 2012 /PRNewswire via COMTEX/ -- In a collaboration first, AOL, Digitas, Google/YouTube, Hulu, Microsoft Advertising and Yahoo! join forces to bring the Digital Content NewFronts (#DCNF) to the US market. Online ad spend is expected to grow 23% in ... |
M/C/C Celebrates Excellence in Creative Advertising with Three ADDY Award Wins - EON: Enhanced Online News (press release)
M/C/C Celebrates Excellence in Creative Advertising with Three ADDY Award Wins EON: Enhanced Online News (press release) DALLAS--(EON: Enhanced Online News)--The 2012 Dallas ADDY Awards show turned out to be a night full of unexpected wins for integrated marketing agency M/C/C. The agency received praise for excellence in creative advertising from its Dallas peers and ... |
Arby's Names Crispin Porter + Bogusky Advertising Agency of Record - SunHerald.com
Arby's Names Crispin Porter + Bogusky Advertising Agency of Record SunHerald.com ATLANTA -- Arby's Restaurant Group, Inc., the nation's second largest quick-service sandwich chain, has selected Crispin Porter + Bogusky, Miami (CP+B) as its national advertising and digital agency of record, succeeding BBDO New York. |
Elias/Savion Advertising, Inc. Receives Three Awards of Merit at PRSA ... - Sacramento Bee
Elias/Savion Advertising, Inc. Receives Three Awards of Merit at PRSA ... Sacramento Bee 21, 2012 -- /PRNewswire/ -- Elias/Savion Advertising, Inc., an award-winning, full-service marketing, public relations and interactive services firm located in Pittsburgh, Pa., is pleased to announce that the agency team was honored with three awards ... |
Tom Jones Insurance Agency Launches Interactive Website - PR Web (press release)
 PR Web (press release) | Tom Jones Insurance Agency Launches Interactive Website PR Web (press release) Tom Jones Insurance Agency announces the launch of a new agency website at http://www.TomJonesIns.com/. With interactive features such as on-site glossaries, maps, driving directions, and multiple forms of contact, Tom Jones Insurance Agency's new ... |
Wonacott Communications Celebrates Five-Year Anniversary, Revitalizes ... - MarketWatch (press release)
Wonacott Communications Celebrates Five-Year Anniversary, Revitalizes ... MarketWatch (press release) The agency currently boasts notable clients such as pre-paid gift card giant InComm and interactive entertainment publisher Autumn Games, and has recently added global youth engagement leader Fuel and Perfect World Entertainment, a leading online games ... |
Buyers Pull for Advanced Ads Despite Canoe Pullback
While Canoe Ventures' decision to leave the interactiveadvertising business is a setback,... Read more
Cable cos. shut down interactive ad venture
The country's largest cable TV companies are shutting down the bulk of a venture that let viewers interact with TV ads, laying off 120 employees. Read more
Meet The Company Behind Zynga's Fastest-Growing Business: Ads
Almost lost in Zynga's disappointing fourth-quarter earnings report was one bright spot: advertising. Ad revenues jumped 230%, to $27 million in the fourth quarter--almost four times the social gaming company's 59% rise in overall revenues. Chalk it up in part to a new, more interactive kind of ad from "engagement marketing" firm SocialVibe. Read more
How Marketing Chief Dan Creed Is Working To Keep BMW The One To Beat
BMW of North America's new 2012 3 Series Sedan, announced last fall, rolled into U.S. showrooms earlier this month. The revamp of BMW's compact model known for its broad appeal comes with an ad campaign, also launched this month, based on six digital shorts from creative agency of record Kirshenbaum Bond Senecal + Partners. Some of those shorts, in fact, have already gotten exposure; a last ... Read more
Six Digital Industry Leaders Join Forces to Create the First Digital Content "NewFronts," as U.S. 2012 Online Ad Spend ...
NEW YORK, Feb. 22, 2012 /PRNewswire/ -- In a collaboration first, AOL, Digitas, Google/YouTube, Hulu, Microsoft Advertising and Yahoo! join forces to bring the Digital Content NewFronts (#DCNF) to the ... Read more
Chinese Digital Media Giants Add Global Perspective to IAB Annual Leadership Meeting
With China’s number of web users surpassing 500 million, the country is about to overtake Japan as the number two advertising market in the world, and the entire interactive media and marketing industry is looking for insights and intelligence that can help them tap into this vibrant marketplace. Read more
Advertisers No Longer Seek Advertising Agencies, Reports AgencyFinder.com
RICHMOND, Va., Feb. 22, 2012 /PRNewswire/ -- An annual review of website traffic and search criteria submitted to leading online search and selection consultant AgencyFinder.com by registered advertisers ... Read more
The Future of TV
Google's efforts got a big boost when it signed a deal with NBC Universal that will bring it ad inventory from NBCU's cable channels like Sci-Fi, Oxygen and MSNBC. It also has a deal with satellite provider Dish Network. Read more
Interpublic Acquires Leading Digital Agency in the UK
CHICAGO, Jan. 25, 2012 /PRNewswire/ -- Interpublic Group (NYSE: IPG - News) today announced it has acquired FUSE, a digital and interactive agency based in the UK, that will become part of GolinHarris network, ... Read more
POLS: Platform creates interactive video for campaigning campaigns
A new platform, launched from Jivox, may help politicians reach voters in this election year. Called the Jivox Political Ad Kit, it creates multi-screen interactive video ads for embedding on websites, in social media channels and across devices. Read more